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So being back, I’ve managed to schedule a meet and greet with TBWA/Chiat/Day and 180 in LA. Just gathering a bit more advice and checking out the offices. I’ve actually step foot in the Chiat office before and it never ceases to amaze me. It holds 800 employees and is designed by the LA art museum. It has a one of a kind set up and serves up of seriously heart stopping friday lunch menu (sloppy joes and a side of macaroni and cheese). Most of what I gathered was along the same lines as what I’ve posted before, but just to reiterate on a few points and to add some:

– Always look for a strong mentor to shadow. The better the mentors, the better the work, which will translate to a more successful planning career. Work with those who will reward your passionate contribution. I think this is also what Russell Davies said about going somewhere “big” when starting off. Above the line agencies tend to have a strong staff of great planner to learn from. Although the first few years will be slow work, it never hurts to observe and learn what will come in handy down the line when the responsibilities are dumped onto your shoulders.

– When starting off, do what is asked with impeccable detail and accuracy. Once you establish a strong connection and trust from your colleagues, is when you can add your own flare. Suggest how and why you think a twist should be added. Add your personality into your work.

– Always do more than what is expected. A simple and repetitive piece of advice that will never get old, just be sure what you are asked to do is done well.

– Ask the right questions. Pretty self explanatory.

Also just finished the much acclaimed “The Tipping Point” by Malcolm Gladwell. Enjoyable, short read, and relevant for those who are interested to view problems with different perspectives. Gladwell offers convincing insights into a variety of social epidemics that seem to have spread with no apparent root. He delved into past psychological experiments (Kitty Genovese, Standford prison experiment, etc) to see what kind of relationships there are to social influences and how every epidemic has a “tipping point” where it begins to spread like wildfire.

Very interesting perspectives, well written, pulls together nicely. I definitely recommend.

3 weeks and counting…


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