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I was just watching the Redscout’s Spur series regarding the future of planning, and on episode 3, this quote really stuck out. Seeing as I start my long and arduous road down this planing path tomorrow morning, I think this is always something to keep in the back of my head.

“the aspiration for planners is not about writing a great brief, it’s not about was i part of a new campaign. The aspiriation for planners should be, did i create a new reality? Did i actually do something that makes people look at the world in a different way?”

– Devika Bulchandani

Mccann Erickson


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