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Props to 180LA for this well done initiative to promote the Sony Vaio Laptop.
It’s projects like this that I feel puts advertising in a good light. During a recent interview, I’ve also brought up the campaign done by Droga5, the Unicef Tap Project. I admired the way it was creating a cultural movement for a good cause, something that everyone could feel rewarded by contributing and most importantly, a campaign which can grow organically to spread its positive change.
At least through this rocket project, students will be afforded an opportunity to corroborate in a team of bright individuals to pursue their career goals.

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