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Absolutely brilliant. What is it about Facebook that we love and crave? It’s the instant gratification of updates, notifications, sharing the moments as they happen. The core of updates on facebook ultimately show how one is “enjoying” life, whether it’s through the delicious foods they’re currently eating, the amazing scenery they’re watching, the crazy party they’re loving, or just the cool stuff they’ve come across.
Coca Cola decided to integrate it all into one massive event. They created a perfect teenage paradise get away environment in their own backyard. Not to mention the ridiculous bombardment of Coke brand images at every turn.


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