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Article from Fast Company on what and where advertising is going. Goodbye the days of purely traditional, hello to the smaller, smarter, and more collaborative collections of talents.
Everyone knows there is the swing to digital, but the key is knowing where to start and how to build upon the solution. It will require an eclectic collection of talents and skills to triumph the effectiveness of your message. It’s down to experimenting and discovering the perfect DNA combination to address your point.

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